The Most Valuable Asset of Our Century is Ironically Free

“It’s time you realized that you have something in you more powerful and miraculous than the things that affect you and make you dance like a puppet.” — Marcus Aurelius

Attention, that’s it. The ability to focus on something for an extended period of time.

Honestly, I didn’t believe I lacked a lot of attention, or at least not in a way that would damage any area of my life. But I was wrong. By the end of my workday, I felt drained and moody. But with just a few tweaks, I feel like I’m living normally again. Energized and enjoying, as should be, cheerful.

The modern oil

Oil, the black gold, is not as valuable these days. I couldn’t believe that the price of it fell below $0. As I’m writing this, it is back up at $13.45, how the hell can a commodity be below $0? Crazy. In comparison, there is a new commodity in the market that is being bought by the millions, and that is data. Specifically, data that tells the companies where are you putting your attention online.

Right before writing, I went to google analytics and Facebook Ads to take a peek on who might read my article so I could understand who was I writing for. Apparently, it is likely that you are a male reader with an interest in philosophy or “self-improvement” and your age ranges…